{"id":6872,"date":"2012-03-08T10:41:32","date_gmt":"2012-03-08T17:41:32","guid":{"rendered":"http:\/\/www.crookedbough.com\/?p=6872"},"modified":"2012-03-08T10:41:32","modified_gmt":"2012-03-08T17:41:32","slug":"pink-ribbon-inc-%e2%80%9cif-people-actually-knew-what-was-happening-they-would-be-really-pissed-off","status":"publish","type":"post","link":"https:\/\/www.crookedbough.com\/?p=6872","title":{"rendered":"Pink Ribbon Inc. &#8211; \u201cIf people actually knew what was happening, they would be really pissed off&#8221;"},"content":{"rendered":"<p><em>\u201cIf people actually knew what was happening, they would be really pissed off.\u201d -Barbara Brenner, former BCAction Executive Director in the new documentary Pink Ribbons, Inc.<\/em><\/p>\n<p><iframe loading=\"lazy\" width=\"425\" height=\"295\" src=\"http:\/\/www.youtube.com\/embed\/CkpwfqF4WO0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>Pink Ribbons, Inc.: The Movie<\/strong><br \/>\nby Caitlin &#8211; 23 February, 2012 \u2013 Think Before You Pink<\/p>\n<p>Billions of dollars have been raised through the tireless efforts of women and men devoted to putting an end to breast cancer. Yet, breast cancer rates in North America have risen to 1 in 8. \u201cWhat\u2019s going on?\u201d asks our former Executive Director Barbara Brenner in Pink Ribbons, Inc. a new film now playing across Canada and debuting in the U.S. this year. <\/p>\n<p>The Toronto International Film Festival says: \u201cL\u00e9a Pool\u2019s devastating documentary about the industry and \u201cculture\u201d around breast cancer, addresses the rise of corporate involvement in fund-raising for charities \u2026 and the impact it has had on research into the disease. Powerful and incendiary, the film is an important and timely piece from one of our finest filmmakers.\u201d<\/p>\n<p>Thank you, L\u00e9a Pool, from the bottom of our pink ribbon-fatigued hearts, for making this movie. We need powerful. We need incendiary.<\/p>\n<p>This film has been a long time coming. Based on Samantha King\u2019s brilliant book of the same name, Pink Ribbons, Inc. pulls back the pink curtain on why we aren\u2019t making progress in ending this epidemic. It\u2019s a curtain we\u2019ve been tugging on for over a decade through our Think Before You Pink\u00ae campaign, where we encourage people to ask critical questions about breast cancer fundraising. We are thrilled to see this message go mainstream.<\/p>\n<p>Pink Ribbons, Inc. also shines a much-needed spotlight on pinkwashing, a coin we termed to describe when a company or organization claims to care about breast cancer by promoting a pink ribbon product, but at the same time produces, manufactures and\/or sells products that are linked to the disease.<\/p>\n<p>Breast cancer has become big business\u2014corporations look good by associating themselves with breast cancer, but how much does their involvement benefit women? As one woman living with metastatic breast cancer says in the film, \u201cOur disease is being used for people to profit. And that\u2019s not OK.\u201d<\/p>\n<p>This movie is a potential game-changer, showing just how much the shiny pink status quo has cost us\u2014and how little we\u2019ve gained from it. As an advocate says in the film, \u201cFor people to finally rise up and object, they have to be aware of the lies they\u2019re being fed.\u201d<\/p>\n<p>Pink Ribbons, Inc. is debuting at film festivals in the U.S. this spring and we\u2019ll keep you posted on where and when you can see it in theatres. In the meantime, get your free copy of our brand new Think Before You Pink Toolkit, which is a perfect companion to the film and, says, Samantha King, \u201cgives both seasoned agitators and newcomers to breast cancer activism vital resources to change the conversation about breast cancer. Download it today and start changing the world, one pinkwasher at a time.\u201d<\/p>\n<p>When it comes to breast cancer, profits far too often are priority number one. This toolkit helps advocates like you challenge the status quo and make sure women at risk of and living with breast cancer come first.  <a href=\"http:\/\/thinkbeforeyoupink.org\/?p=1977\" target=\"_blank\"><strong> &#8230;Screenings<\/strong><\/a><\/p>\n<div class=\"igit_tsb_button\" style=\"float: left; margin-right: 10px;\"><a href=\"http:\/\/twitter.com\/share?url=https%3A%2F%2Fwww.crookedbough.com%2F%3Fp%3D6872&amp;text=Pink+Ribbon+Inc.+-+%E2%80%9CIf+people+actually+knew+what+was+happening%2C+they+would+be+really+pissed+off%22&amp;count=horizontal&amp;via=\" style=\"\" class=\"twitter-share-button\">Tweet<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>\u201cIf people actually knew what was happening, they would be really pissed off.\u201d -Barbara Brenner, former BCAction Executive Director in the new documentary Pink Ribbons, Inc. Pink Ribbons, Inc.: The Movie by Caitlin &#8211; 23 February, 2012 \u2013 Think Before You Pink Billions of dollars have been raised through the tireless efforts of women and <a href=\"https:\/\/www.crookedbough.com\/?p=6872#more-'\" class=\"more-link\">more \u00bb<\/a><\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[247],"tags":[2641],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.crookedbough.com\/index.php?rest_route=\/wp\/v2\/posts\/6872"}],"collection":[{"href":"https:\/\/www.crookedbough.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crookedbough.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crookedbough.com\/index.php?rest_route=\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crookedbough.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6872"}],"version-history":[{"count":1,"href":"https:\/\/www.crookedbough.com\/index.php?rest_route=\/wp\/v2\/posts\/6872\/revisions"}],"predecessor-version":[{"id":6873,"href":"https:\/\/www.crookedbough.com\/index.php?rest_route=\/wp\/v2\/posts\/6872\/revisions\/6873"}],"wp:attachment":[{"href":"https:\/\/www.crookedbough.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crookedbough.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crookedbough.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}